- Creative & vibrant team
- Employee discounts program/Optional ADO available
- Full-time, permanent
- $113,553 plus 10.5% Superannuation
We are the City of Melbourne, a City of possibility and place to be bold and inspirational.
We are rapidly transforming to meet the evolving challenges faced by a global city. With a vision of being a leading organisation for a leading capital city, our mission is to create positive impact for our community. Each day, we work with passion and purpose so that together we achieve incredible things.
Together we Make the Difference
How this position will Make the Difference to City of Melbourne…
The Destination Marketing team delivers high quality, high impact destination marketing activities to support business prosperity by encouraging visitation and spend in the city. Marketing activity has a strong focus on retail, hospitality and entertainment offerings with destination appeal, and is supported by What’s On channels plus delivery and facilitation of other marketing assets.
The Social Media & Content Manager leads and manages What’s On Melbourne content and channel strategy to deliver year-round promotion for city businesses, events and attractions and support all Experience Melbourne campaign and integrated marketing activities. High performing channel activity is maintained through applying principles of continual optimisation, innovation and best practice to all digital and social media marketing activities.
This position will work closely with internal and external stakeholders, in particular city businesses, selected industries and precincts, to get their involvement, ownership and support of high quality marketing and communications activities.
What you will bring… (selection criteria)
- Demonstrated experience in leading a team to achieve high performance outcomes with coaching skills to develop team capabilities, team cohesion and the ability to effectively manage conflict and under performance.
- Analytical and lateral thinking skills and the ability to take the initiative, drive change and implement innovations
- Proficient writer and content producer for both online and offline channels, with experience working in an integrated marketing environment.
- Highly experienced in the management of social media channels, content management systems and digital reporting tools.
- Creative and ideas-driven individual who is solution focused, demonstrates resourcefulness and the ability to deliver in a complex and pressure driven environment
Desireable...
- Knowledge of the city’s destination experiences including hospitality, retail, tourism and cultural attractions and events, and ability to apply this knowledge to content ideation, creation and audience engagement.
By joining us, you will become part of a remarkable team who work in a constructive and inclusive culture to shape the future of this city. Together, we champion difference, celebrate achievement and recognise positive impact.
To view the physical requirements of this position, please see below under Position Information.
As part of the online application form you are required to:
- attach your resume
- attach a separate cover letter, addressing selection criteria (no more than two pages)
*We are keen to fill this position, if you are interested in applying don't delay as we will be reviewing applications as they are received*
Please address your covering letter to Gabrielle Oldaker - (Acting) Senior Marketing Manager Destination Brand and Digital
For further information about the position, please contact Gabrielle Oldaker via email - Gabrielle.Oldaker@melbourne.vic.gov.au
Applications will be accepted up until 11:45pm, Friday 26th May 2023
For those interested in working with us, the City of Melbourne offers a great range of benefits. If you have any questions, or for more information, please contact careers@melbourne.vic.gov.au
City of Melbourne conducts a safety screening process for all employees including a Police and Working with Children Check. For information about the broader collection and use of personal information by the City of Melbourne, please refer to our Privacy Policy
City of Melbourne is proud to be a workplace that champions diversity. Our commitment is for our people to be safe, included and supported so that they can be at their best. As an equal opportunity employer, we encourage applications from people regardless of their gender identity and expression, ethnicity, cultural background, sexual orientation, disability and age. We look for the right values, skills and knowledge to build our capabilities so that we can best deliver for our community.
