Responsibilities
- Help assist to develop communications strategy, messaging & media plan to increase brand awareness and build a positive public image for the company
- Coordinate and manage the development and production of communications materials, proposals, and presentation materials to ensure effective pursuit of communications goals & KPI.
- Implement and coordinate media relations in China: draft and distribute press releases, follow up with reporters; pitch interviews and stories, place content on relevant platforms
- Good knowledge of crisis communication management and respond to negative PR in a timely and effective manner.
- Monitor and analyze media coverage of the company and coach agency on quality services
- Oversees and writes or edits communications documents including press releases, WeChat post, website, advertorials, and brand social contents.
- Coordinate PR activities with local teams and adapt local news stories to global and vice versa, review and edit external relations content drafted by regional teams
- Actively work closely with brand teams and internal business functions for integrated content strategy to tell the story, increase brand and product awareness
- Manage COMM budget and liaise with internal teams for approval processes
Qualifications
- 7-9 years of communications experience with a strong history in Public Relations or Publishing (editor/ copywriters)
- Good knowledge of PR principles, practices and techniques
- Well versed in Chinese media landscape and reporter/journalist background is preferred
- Professional level skills in oral and written communications in both Chinese and English (stronger emphasis on Chinese writing skills) for press releases, case studies, award entries, content on website/ Weibo/ blog and feature articles (across variety of audiences)
- Strong editing and proofreading skills
- Ability to translate complex or convoluted messaging into more easily comprehensible and succinct layman language
- Strong interpersonal skills to facilitate work with a wide range of individuals and groups from culturally diverse backgrounds
